Branding — HGX Media

Service · Branding

A brand that holds up
as you scale.

Identity, design system, and messaging — built so every ad, every landing page, every product launch feels like the same brand. Six months in, two years in, ten.

A logo is the
tip of the iceberg.

Most "branding" projects ship a logo, a palette, three fonts and a 40-page PDF nobody opens again. Six months later your team can't ship a landing page without three Slack threads.

We build brand systems that hold up under real production load — daily ads, weekly campaigns, new product lines, hiring pages. Because that's the test that matters. Not the launch reel.

Identity, system,
and the playbook to run it.

Every project includes the strategic and visual layers. You leave with a brand your team can ship from.

Brand strategy & positioning — the one-sentence purpose, the audience, the thing only you can say.
Verbal identity — voice, tone, vocabulary, dos-and-don'ts. With real example copy across formats.
Logo system — primary, secondary, monogram, lockups, favicon, all the production sizes.
Colour & type system — accessible palette, typographic scale, motion principles, dark/light variants.
Photography & illustration direction — references, prompts, in-house style for AI-generated assets.
Component library — buttons, cards, page templates, social templates. In Figma, ready to use.
Launch collateral — site landing, social launch posts, founder announcement, pitch deck template.
Brand guidelines — short, usable, written for designers who haven't read it yet. Not a 60-page PDF.

Four phases.
Six to eight weeks.

No 6-month brand projects. We move with intent and ship a working system inside two months.

Discovery & strategy — Week 1–2

Founder interviews. Customer interviews. Competitive audit. We walk out with the positioning, audience, and creative brief locked.

Visual direction — Week 2–3

Two or three distinct directions, each one fully thought through — applied to ad, landing, packaging, social. You pick one, we go deep.

System build — Week 3–6

Logo system, typography, colour, components, templates. Built in Figma. Variables wired so palette and type changes ripple through the whole library.

Launch & handover — Week 6–8

Launch collateral, internal training session for your team, guidelines doc. Plus 30 days of post-launch support to settle any kinks.

Before you start a rebrand.

How is this different from a logo design service?

A logo is one output of a brand system. We build the strategy, voice, visual language and the templates that let your team ship consistently. The logo falls out of that — but the logo isn't the work.

How long does it take?

6–8 weeks for a complete brand build. Faster sprints (3–4 weeks) are possible if scope is tight — typically founders launching their first product.

Do we get all the working files?

Yes. Figma file, source vectors, fonts (licensed or open-source), brand book, and the full asset library. Everything is yours, fully editable.

Will it work without you long-term?

That's the test we design for. The system is documented, the components are templated, and the launch includes a training session for your team. Most clients run for years off the system we ship.

Can you rebrand an existing business?

Often the better project. We start with what's already working — recognition, equity, search ranking — and evolve it rather than scrap it. Rebrands are a tradeoff and we'll be honest about whether yours is worth doing.

What does this cost?

Full brand systems start around ₹5L. Founder-stage sprints from ₹2.5L. Pricing scales with the surface area (number of products, geographies, deliverables). Book a call for a real number.

Build the brand once.
Ship from it forever.

No pitch deck. No sales script. We’ll tell you exactly what we can do and what it costs.

We review every inquiry personally
Usually respond within a few hours
300+ clients — all via referral
Based in Delhi NCR, working with brands globally

Tell us about your brand.

30-minute discovery. Free. No obligation. We’ll tell you what we can do and what it costs.

Book a Call → WhatsApp Us

Usually responds within a few hours · Based in Delhi NCR · Works globally

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